Advertising ads developed for 'Dreamwalkers', a conceptual sci-fi dystopian universe where natural dreaming has become defunct for almost everyone. Dream+ is a consumer supplement. It is 2050 and dreams have become a commodified resource. Dreams are captured, quantified, packaged, and sold through bourgeoning neural networks. In a deleterious world where biological dreaming has perished, a sole group remains, vending their imaginations, their flights of fancy; their neurological impulses scribed wittingly only to be dispensed to the masses who find themselves left dreamless. Dreamwalkers procure, eyes open, yet inward. Bodies present, yet absent, in a condition both lucid and enfranchised, blurring the lines between real-life and a pre-dream condition.
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Logo design inspired by the humble and ubiquitous bread tag. I wanted to capture the systematics of a bakery in an industrial-meets-minimalist design, through the deconstruction and re-imagination of my neighbourhood bakery 🥖
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Only Singaporeans will get this! 😂
The iconic Kopitiam (meaning 'Coffee shop'), depicted through a cohesive series of traditional favourite foods and classic sayings in a visual collage. 😊
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An art poster for an Italian hot sauce brand Fiamma (Flame). Exploring retro style with a distressed vintage feel 🔥
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