Part 2 of the TechFoundersHub logo.
Once the mark was defined my goal was to show the client how this logo would live in the real world without creating a full identity.
Same logo. Different contexts. That's how you know it works.
A brand mark isn't just a pretty shape. It...
Every good logo project starts with a conversation.
Before going into Illustrator, I get on a call with the client. We talk about the business, who they serve, and what they actually want people to feel when they see their brand.