Juan Amisano

Designed a premium herbal tea packaging system concept for Mullein focused on creating a cleaner, more modern wellness identity while maintaining strong product differentiation across the lineup.

The goal was to balance shelf clarity, minimalism, and emotional positioning through...

Designed a high-converting Shopify ecommerce experience for a supplement and wellness brand focused on improving product clarity, mobile usability, subscription conversion, and overall customer trust.

The project included a complete ecommerce UX approach combining CRO principles,...

What improved most in this homepage redesign?

Trying to simplify the experience, improve product clarity, create stronger visual hierarchy, and make the entire journey feel more premium and conversion-focused.

Main focus: • cleaner structure • better spacing & hierarchy •...

Designed a long-form, conversion-focused Shopify product page for a supplement brand, with a strong emphasis on mobile usability, visual hierarchy, product education, and customer trust.

The project focused on improving the overall shopping experience by reducing friction,...