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OntarioLandlord | SaaS Homepage UX/UI & Conversion Redesign
This project focused on redesigning the OntarioLandlord homepage to improve both user experience and conversion performance while maintaining the existing brand identity.
Rather than simply refreshing the visual design, the objective was to clarify the value proposition, strengthen trust, improve content hierarchy, and create a clearer path toward product adoption and demo requests.
The redesign transformed a feature-focused homepage into a more strategic experience built around clarity, trust, proof, and action.
Core Design Principles
Clarity over complexity
Trust before persuasion
Value before features
Proof before claims
Guidance over friction
Confidence through transparency
Action through clear decision paths
Key Improvements
Repositioned the value proposition for greater clarity
Improved conversion flow and CTA hierarchy
Redesigned information architecture and content structure
Enhanced trust, credibility, and product proof sections
Created stronger problem-solution storytelling
Improved visual hierarchy and readability
Mobile-first UX considerations
Developer-friendly implementation approach
Tools
Figma, UX/UI Design, CRO, Information Architecture, Wireframing, SaaS Design, Conversion Optimization
Role
Lead UX/UI & CRO Designer
Deliverables
Homepage Strategy, Wireframes, High-Fidelity UI Design, Conversion-Focused Content Structure, Responsive Layout System, and Developer Handoff Documentation.
The network for creativity
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