Jonathan Mercieca
Freelance Video Content Creator
New to Contra
Jonathan is ready for their next project!
Via — Camino Companion
A daily pilgrimage companion for the Camino de Santiago, built entirely in Figma Make.
Every pilgrim carries the same problem: scattered photos across a camera roll, a paper notebook that gets rained on, and no single place to hold the whole journey together. Via solves that with four screens — Today (live stage progress and a rotating daily reflection prompt), Journal (photos, thoughts, voice notes, and digital albergue stamps in one timeline), Route (all 33 stages of the Camino Francés with full-journey progress), and Me (cumulative stats across the pilgrimage).
This project is personal rather than hypothetical. I walked the Camino Francés solo in 2016. Via is the companion I wish I'd had on the road back then.
Designed with warm parchment tones, Cormorant Garamond serif type, and deliberately unhurried pacing, so it feels like a worn travel journal rather than a fitness tracker.
Live project link: https://wheel-azul-99360638.figma.site/
Figma Community / working file link: https://www.figma.com/community/file/1649610244660711141
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Work Title:
CapCut Coffee Roasters
Main Direction Tag:
Direction A — CapCut as a different industry
Concept Statement:
CapCut Coffee Roasters reimagines CapCut as a Scandinavian specialty coffee brand built on a single idea: the art of the cut. Just as CapCut strips raw footage down to its essential truth, a great roaster strips everything unnecessary from the coffee until only the origin remains. Both are acts of precision. Both require knowing what to remove. The name needed no change — CapCut already sounds like it belongs on a matte black bag of single-origin Ethiopian. The official CapCut icon becomes the roastery's brand mark. The flagship product: a single-origin Ethiopian light roast — jasmine, peach, honey. Visual language draws from Nordic roastery culture — cream, linen, bark, and accent gold. Cormorant Garamond Light Italic for headlines; DM Sans Light for labels.
Tagline: Cut from the source. Roasted to the frame.
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The Long Way Home — A Documentary Filmmaker's Client Portal
Link to project:
https://shorturl.at/DMEWC
Short description:
A motion-rich client portal for a personal documentary project — a film built from footage shot on the Camino Francés in July 2016, being edited ten years later. The portal gives a broadcast client a cinematic, real-time view of the production from assembly edit through to festival submission. Built entirely in Google Stitch using a dark glassmorphic design system — deep charcoal surfaces, warm amber accents, Playfair Display headers, and animated production milestones.
How I used Stitch:
I used Google Stitch as the sole design and build tool. I began with a single detailed prompt establishing the full design system and layout — hero section, chapter tracker, production timeline, recent deliverables, and filmmaker's note all generated in one streaming canvas output. I then used in-place AI edits across four subsequent prompts to refine content, reskin the project narrative, fix layout details, and add motion. The final build includes hero entrance animations, animated progress indicators on chapter cards, and a pulsing active milestone on the production timeline.
Stitch features used:
Streaming generation to canvas · In-place AI edits · Native motion and animation on HTML canvas · Iterative content reskinning across five prompt rounds
Feedback on Stitch:
The in-place editing workflow felt immediately natural as a filmmaker — selecting a component, describing what I want, and seeing it update without breaking the surrounding design mirrors the non-linear way I think about editing. The HTML canvas motion support meant the prototype felt alive from the first generation, not just a static mockup. The design system interpreted a detailed brief — specific typefaces, colour tokens, glassmorphic depth — with impressive fidelity. The main friction point is generation limits for iterative creative workflows; a higher-volume tier would suit this kind of work well.
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Sacred Audio — Documentary Atmosphere Builder
A Flows template for documentary filmmakers who need to build an audio
atmosphere fast, without losing creative control.
Paste in a scene description or transcript excerpt. The Flow analyses
the emotional register of the text and suggests three audio parameters —
narration tone, ambience tags, and music mood — which you can confirm
or adjust before generation triggers. It then outputs three synchronised
audio layers simultaneously: a voiced narration (George, ElevenLabs v3),
an environmental soundscape, and a music bed, all matched to the scene.
Built for documentary filmmakers, oral historians, heritage institutions,
and public broadcasters.
https://elevenlabs.io/app/templates/naboXz322iVo1CbrtWJ6
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The Pilgrim's Canvas
A @Melius workflow that transforms any Camino walker's details into a complete multimedia narrative package — documentary treatment, cinematic mood board, reel brief, keepsake poster, podcast pitch, sizzle reel, and ambient score. Seven nodes across four media types, all driven by a single pilgrim input. Built by a documentary filmmaker who walked the Camino Francés solo and spent a decade not knowing how to tell the story.
🔗 https://app.melius.com/projects/60025982-dedf-4a91-9ba4-9f7faef7fe29/canvas/5e39d90d-2cde-4292-8d60-1511a35c26d4
#meliuschallenge
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Showreel is a client portal template built for freelance videographers and creative studios.
Most creatives manage clients across WhatsApp, Google Drive, email threads, and spreadsheets. Showreel brings it all into one branded app: project tracking, video delivery, client feedback, and Stripe invoicing — with an AI-powered creative brief generator built in.
Built as a fully remixable template, any photographer, filmmaker, or creative studio can fork Showreel, drop in their branding, and have a professional client experience live the same day.
Built entirely in Anything. No code. Auth, database, Stripe payments, and AI all active.
https://showreel-client-portal-for-378.created.app/
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Showreel is a client portal template built for freelance videographers and creative studios.
Most creatives manage clients across WhatsApp, Google Drive, email threads, and spreadsheets. Showreel brings it all into one branded app: project tracking, video delivery, client feedback, and Stripe invoicing — with an AI-powered creative brief generator built in.
Built as a fully remixable template, any photographer, filmmaker, or creative studio can fork Showreel, drop in their branding, and have a professional client experience live the same day.
Built entirely in Anything. No code. Auth, database, Stripe payments, and AI all active.
https://showreel-client-portal-for-378.created.app
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A showreel for the launch of a new dental clinic
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I built Brand Mood-to-Market because I've sat across the table from brand clients who hand you a product, describe a feeling, and expect a complete campaign by Friday. As a working videographer, that gap between brief and production has always been where time, money, and creative energy disappear.
This workflow closes that gap entirely.
In 9 steps, Brand Mood-to-Market takes any user — from a first-time brand owner to a seasoned creative director — from a product image and a brand name all the way through to a production-ready shoot document.
Here's what it delivers:
Step 0 — Three ready-to-use mood brief options so anyone can start, regardless of creative experience
Step 1 — A structured creative brief with tone, archetype, colour direction, and visual references
Step 2 — Visual identity extraction from the product image itself
Step 3 — Four cinematic hero frames with an approval gate before proceeding
Step 4 — All 16 multi-format resizes across 16:9, 9:16, 1:1, and 4:5
Step 5 — A fully written :30 storyboard with shot types, timecodes, and VO lines
Step 6 — A one-page campaign style card any editor or designer can inherit
Step 7 — A Director's Treatment with lighting philosophy, talent direction, sound design, and edit rhythm
Step 8 — A production-ready shot list grouped by location, with lens, lighting, and timing per shot
I tested it on Sandeman Porto. The output includes a :30 storyboard called 'What the Cellar Keeps', a Director's Treatment referencing Caravaggio, Babette's Feast, and Douro Valley documentary photography, and a 14-shot production list a camera operator could carry onto set tomorrow.
This workflow doesn't just generate assets. It thinks like a creative director, writes like a copywriter, and plans like a production manager — in one repeatable, shareable system.
Try it yourself: https://studio.morphic.com/en/workflows/019dc6a7-1b24-7379-9918-c132c91201e2/brand-mood-to-market
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"Rooftop Protocol" is a pulse-pounding action trailer generated entirely with Higgsfield AI. Follow a courier racing across generic Mediterranean rooftops at dusk, evading a relentless pursuer through daring vaults, near-falls, and a climactic night leap over the abyss. Cinematic camera work, realistic motion, and seamless lip-sync showcase Higgsfield's power for high-stakes storytelling.
https://higgsfield.ai/contests/make-your-action-scene/submissions/1956de89-8204-40c3-81e7-f1a030853939
#higgsfieldaction
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"Rooftop Protocol" is a pulse-pounding action trailer generated entirely with Higgsfield AI. Follow a courier racing across generic Mediterranean rooftops at dusk, evading a relentless pursuer through daring vaults, near-falls, and a climactic night leap over the abyss. Cinematic camera work, realistic motion, and seamless lip-sync showcase Higgsfield's power for high-stakes storytelling.
View official submission here: https://shorturl.at/oGYdp
(https://shorturl.at/oGYdp)#higgsfieldaction @HiggsfieldAI (https://studio.youtube.com/channel/UCh13OyDSm-Kb8ij3yZArtFg)
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