Project Title: Delizie Siciliane — Human by Design

Description: A 20-25 second AI-generated product promo built entirely with Envato's toolkit — video generation, stock audio, and title templates — for Delizie Siciliane, a Sicilian café and bakery in Sliema, Malta.

The project started with hero pastry stills generated in Envato AI. Comparing the two outputs side by side revealed something important: a technically clean, centred shot felt generic, while a warmer, angled version had real character. That comparison led to the core creative decision — recognising that stills weren't the right format for this brief at all. A product promo needs to move. So the entire piece was rebuilt in motion, with every shot generated to match the voiceover script line by line.

Tools used:

Envato AI (video generation, stock music, title templates, voiceover)

Final Cut Pro X (final assembly and grade)

Human by Design moment: Comparing two AI-generated hero shots — one clean and centred, one warm and imperfect — and using that comparison to make a bigger call: switching the entire promo from stills to full motion video, matched shot-for-shot to the script.