Just wrapped a mock brief for a fictional CPG brand called True Bite to show how I approach UGC for food products.
My focus was simple:
• Build a craving in the first 2 seconds
• Highlight a real problem it solves (clean snacks that actually taste good)
• Deliver a natural CTA...
A viral moment is fun —
but the real win is understanding why it worked.
This post pulled in massive watch-time because it hit:
• a clean emotional hook in the first 2 seconds
• relatable storytelling
• a payoff worth sticking around for