Just wrapped a mock brief for a fictional CPG brand called True Bite to show how I approach UGC for food products.
My focus was simple:
• Build a craving in the first 2 seconds
• Highlight a real problem it solves (clean snacks that actually taste good)
• Deliver a natural CTA that feels like a friend recommending it
These are the exact principles I apply to every real brand I work with.
If you want UGC that sells without feeling like an ad, I’m taking on new campaigns for November.
#UGCCreator #FoodAndBeverage #AdCreative #DirectResponse
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When you work with you me you get expert story telling, audio and lighting. Not just an Ad but an experience
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This is one my favorite brand videos I made
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Check out some of my work for different brands!
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Hey Contra fam I’m Johnny Charley, a NYC-based creator with 100K on TikTok and 60K on Instagram.
I specialize in UGC and comedic storytelling that makes brands feel human - the kind of short-form content that blends humor, lifestyle, and authenticity.
My work lives where Italian-American culture meets NYC energy, and I love helping brands tell stories that people actually want to watch.
I've worked with:
- Swingers Golf NYC – comedic brand collab that hit 200K+ views
- Super Comfrtabol – my own lifestyle brand built through storytelling
- Victory Brewing
- Mondly Language App
- AI applications
Excited to connect with brands who want content that feels real, performs well, and makes people laugh.
Let’s make something unforgettable together 🤝
#UGC #CreatorEconomy #Comedy #Lifestyle #ContentCreator #BrandStorytelling