Just wrapped a mock brief for a fictional CPG brand called True Bite to show how I approach UGC f...

Just wrapped a mock brief for a fictional CPG brand called True Bite to show how I approach UGC f...Just wrapped a mock brief for a fictional CPG brand called True Bite to show how I approach UGC f...

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JohnnyCharley

• Nov 20

Just wrapped a mock brief for a fictional CPG brand called True Bite to show how I approach UGC for food products.

My focus was simple: • Build a craving in the first 2 seconds • Highlight a real problem it solves (clean snacks that actually taste good) • Deliver a natural CTA that feels like a friend recommending it

These are the exact principles I apply to every real brand I work with. If you want UGC that sells without feeling like an ad, I’m taking on new campaigns for November.

#UGCCreator #FoodAndBeverage #AdCreative #DirectResponse