John Martin
Award winning Advertising Creative & Art Director - fun guy.
New to Contra
John is ready for their next project!
This campaign positions PhoneWatch as the ultimate solution for home safety by leveraging a strategy of contrast and irrational relief. Instead of using generic fear-based messaging, we demonstrate the system’s comprehensive protection by humorously acknowledging the only threats it can’t stop: absurd, cinematic disasters like alien invasions and giant asteroids.
By adopting the aesthetic of 1950s B-movie posters—a genre built on paranoia—we create visually distinctive and memorable ads that reframe home security. The witty tagline, “Don’t be alarmed. Be Phonewatched,” perfectly encapsulates this shift from fear to assuredness. 😊 https://contra.com/community/topic/shareyourwork?referralExperimentNid=COMMUNITY_TOPIC_SHARE&referrerUsername=john_martin_azco63fp
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Here's an press advert for the Irish Examiner (https://www.irishexaminer.com) newspaper I ddi last week, highlighting their coverage of the Irish Governments Budget for 2026. A striking idea and visual (done in Midjourney) that had a I high resonance with our target audience. 😊
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Weather-Reactive Digital Campaign for Bord na Móna
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Irish Examiner Budget 2025 Jenga Visual
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Tesco Fire Pit Range Sponsorship Campaign
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Irish Examiner - Sports fans
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Click and Go Holidays
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Unleash your playful side
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Phonewatch Irrational fears
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irish examiner - Writers
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Irish Examiner Weekend Supplement Campaign
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Spotlight Launch Campaign
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Corning Museum of Glass
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Let's Clear the Air
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Windsor Certified Used Cars Campaign
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Dublin Horse Show - The making of Outdoor Advertising 3D Build
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Aer Lingus - Christmas OOH
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Yeti
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Independent Newspapers - Boredom
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