Looking back, 2025 was a tough year—but I’m deeply grateful.
Grateful for the family you love me, my clients who trusted me, for the colleagues who collaborated with me, and for the creative challenges that pushed us further. Thank you for being part of the journey.
I’m reminded that what we create together—with heart, empathy, and human connection—is what truly lasts.
Here’s to a kinder, brighter 2026. To more meaningful work, more genuine collaborations, and yes—to the kind of briefs that remind us why we do this in the first place.
If you’d like to create something that matters next year, let’s talk.
Wishing you peace, strength, and inspiration ahead.
#advertising #creativeadvertising #Grateful #Creativity #YearEnd #2026
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An idea for an awareness campaign I had for Virgin Media Playhouse Activation that did not run.
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Working on some tongue and cheek spec ideas for the Paddy Pwoer Graduate Programme.
This campaign positions PhoneWatch as the ultimate solution for home safety by leveraging a strategy of contrast and irrational relief. Instead of using generic fear-based messaging, we demonstrate the system’s comprehensive protection by humorously acknowledging the only threats it can’t stop: absurd, cinematic disasters like alien invasions and giant asteroids.
By adopting the aesthetic of 1950s B-movie posters—a genre built on paranoia—we create visually distinctive and memorable ads that reframe home security. The witty tagline, “Don’t be alarmed. Be Phonewatched,” perfectly encapsulates this shift from fear to assuredness. 😊 https://contra.com/community/topic/shareyourwork?referralExperimentNid=COMMUNITY_TOPIC_SHARE&referrerUsername=john_martin_azco63fp
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Here's an press advert for the Irish Examiner (https://www.irishexaminer.com) newspaper I ddi last week, highlighting their coverage of the Irish Governments Budget for 2026. A striking idea and visual (done in Midjourney) that had a I high resonance with our target audience. 😊