Weather-Reactive Digital Campaign for Bord na Móna

We created real-time weather reactive digital outdoor and social media campaign featuring a dynamically glowing Bord na Móna peat briquette fire.

Each execution was tailored around weather events such as rain, snow or a sudden drop in temperature.

We also create unique executions around key weather events such as Met Éireann (Irish Met Service) storm names. This dynamically engaged and reminded consumers that now was the perfect time to get in front of a real Bord na Móna briquette fire.