Tesco Fire Pit Range Sponsorship Campaign

Tesco highlights its Fire Pit range through a captivating collaboration with RTE. Proud sponsors of ‘All Fired Up’ with chef Nico Reynolds, Tesco brings the flavour to your screens

To boost sponsorship awareness, a series of stings were crafted to air before, during, and after the show. These clever snippets humorously contrast exotic dishes with the realities of hosting a BBQ in Ireland, (The Weather) capturing the essence of the Fire Pit experience.

From tantalising Moroccan spices to zesty South American flavours, Chef Nico’s creations transport viewers worldwide, celebrating Irish BBQ culture.