Johanna Roussel
Art Director & Brand Designer | Brand Identity & Packaging
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Most people don't buy windows or doors.
They buy what comes with them.
More light. More comfort. A different feeling of home.
For 270 Menuiserie, the challenge was to create a visual identity that went beyond craftsmanship and technical expertise to communicate transformation...
Great hospitality begins long before the first plate arrives.
Lucky Cat Catering was developed to capture the experience surrounding food — the atmosphere, the anticipation, and the attention to detail that turns an event into a memorable occasion.
The visual identity was designed...
Every project starts with a direction.
ISP was developed for a French company specializing in topography, surveying, 3D modeling, and visualization.
The challenge was to create an identity that could reflect both technical precision and forward-thinking innovation without relying...
A great brand doesn't just tell people what a product is.
It makes them feel something before they've even tried it.
Moncha was developed as a beverage brand designed to create an emotional connection through personality, colour, and visual storytelling.
The goal wasn't simply to...
Most sushi brands look remarkably similar.
Black. Red. Chopsticks. Japanese patterns.
For Rolli, the goal was different.
The challenge was to create a brand that felt contemporary and approachable without relying on the visual clichés often associated with the category.
The result...
