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Most sushi brands look remarkably similar.
Black. Red. Chopsticks. Japanese patterns.
For Rolli, the goal was different.
The challenge was to create a brand that felt contemporary and approachable without relying on the visual clichés often associated with the category.
The result was a flexible identity system designed to work across packaging, takeaway, delivery, and digital touchpoints while keeping the experience simple, bold, and recognisable.
Looking back, I'm always interested by projects where the challenge isn't creating something completely new — but finding a fresh perspective on something people already know.
What's a category you think is overdue for reinvention?
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Every established founder I've worked with knew their brand had become a problem.
But none of them had ever calculated how much that problem was costing them.
They’d say things like:
"We look like a small shop. But we're not."
"I've been trying to grow for two years, but something keeps blocking me."
"They don't take us seriously."
It was clear what wasn't working. The cost wasn't.
Because nobody had ever stopped to ask the right question:
How many clients did you lose last year because they didn't trust what they saw?
How many dismissed you before you even got to speak?
When you look like an amateur, people assume your product is too. It's that simple.
My job doesn't start with design. It starts by figuring out what "looking small" is actually costing you, what keeping your current identity is costing you.
Only then does the design conversation make sense.
A clothing brand that focuses on designing and making crochet Kintted clothes.
The brand made two different syle of the same colour but was finding it difficult which of them is the best to display for her customers.
My Job was to use AI generated image to display the two outfit and know which of them the audiance will like/prefer more....
5 voted
42%
7 voted
58%
12 votes
Closed
Going for outfit 2.... bcos the lasy pose brought out the beauty of the cloth
Two completely different ways to sell the same skincare line. Which one would stop your scroll?
Scientific Luxury: Clinical, light, proof-heavy. "+47% radiance in 4 weeks," dermatologist stats, review counts, ingredient callouts. This version is selling you confidence in the formula.
Aspirational Beauty: Dark, moody, editorial. A close-up portrait, press mentions, "Beauty That Becomes a Ritual." This version is selling you a feeling.
Same brand, same product, same buttons. Only the emotional entry point changes.
If you were landing on this site for the first time, which one keeps you scrolling? Proof or feeling?
7 voted
33%
14 voted
67%
21 votes
Closed
Going Dark on this one. The editorial approach creates more of a pull because you're buying into a feeling before you even read a word. The clinical version is reassuring but it makes you think, this one makes you want.
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