For the last 8 months, this has been my office.
Not a fancy office.
Not a perfect workspace.
Just one small room on the ground floor of a house.
I moved here from my bedroom because I needed a separate space to work.
And honestly, this room tested me.
It’s in a noisy...
Getting clicks is easy. Turning clicks into leads is where most campaigns break.
I audit a lot of Google Ads accounts for local businesses.
The traffic is there.
The keywords make sense.
People are clicking.
But the leads are not matching the clicks.
And that is usually not a...
“Cart data needs attention” is not a warning I’d ignore on an ecommerce account.
Especially if you're running Shopping or Performance Max.
I recently worked on a setup where Google Ads was recording conversions, but the cart data wasn't being passed properly.
The account was...
A Google Ads campaign can be perfectly structured and still optimize badly if the conversion setup is sending mixed signals.
I saw this recently while auditing an account with 53 campaigns.
The account had three different Purchase conversion actions:
Purchase from GA4
Purchase from...
I used to break my toys.
Not because I wanted to destroy them.
I wanted to know what was inside.
How did it work?
Why did it move?
That curiosity never really left me.
Years later, I started learning digital marketing with a borrowed laptop.
I remember getting my Google...
