Md Jobair Mahmud
Google Analytics 4 | GA4 GTM Meta Pixel FB CAPI Server-Side
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Google vs. Facebook: Where should a beginner start? 🚦
If you had $1,000 to spend on your first ad campaign today, where would you put it?
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Every click tells a story.
Tracking decides whether you hear it.
Why Event Match Quality Matters
1️⃣ Better Optimization
When your events match correctly, Meta knows who is most likely to convert.
Result: lower cost, higher ROAS.
2️⃣ Smarter Targeting
High EMQ gives Meta clearer user identity signals.
Your ads end up in front of people who...
A strong marketer taps into motivations:
• Save time: Beat traffic. No more being late.
• Save money: No daily ride costs.
• Make money: Use the bike for delivery gigs.
• Health: Daily exercise without the gym.
• Mental peace: No police, no parking, no fuel stress.
THIS is what...
💡 Real-life examples:
• Buying a marketing book → make more money
• Taking an Uber instead of a bus → save time
• Buying a blender → avoid effort
• Hiring a home helper → reduce mental stress
• Moving to a better neighborhood → comfort + status
• Buying an iPhone → praise +...