Md Jobair Mahmud

Why Event Match Quality Matters

1️⃣ Better Optimization When your events match correctly, Meta knows who is most likely to convert. Result: lower cost, higher ROAS.

2️⃣ Smarter Targeting High EMQ gives Meta clearer user identity signals. Your ads end up in front of people who...

A strong marketer taps into motivations:

• Save time: Beat traffic. No more being late. • Save money: No daily ride costs. • Make money: Use the bike for delivery gigs. • Health: Daily exercise without the gym. • Mental peace: No police, no parking, no fuel stress.

THIS is what...

💡 Real-life examples: • Buying a marketing book → make more money • Taking an Uber instead of a bus → save time • Buying a blender → avoid effort • Hiring a home helper → reduce mental stress • Moving to a better neighborhood → comfort + status • Buying an iPhone → praise +...

Here are the 10 core motivations behind almost every buying decision:

1️⃣ Make money 2️⃣ Save money 3️⃣ Save time 4️⃣ Avoid effort 5️⃣ Escape physical or emotional pain 6️⃣ Gain comfort 7️⃣ Improve health or hygiene 8️⃣ Gain praise 9️⃣ Feel loved 🔟 Increase social status or popularity