Mauricio Monzón

There’s a lot of talk about AI replacing jobs. But what we’re seeing is something slightly different. AI is incredibly powerful. It can speed up research, generate ideas, structure content, analyze data. It removes friction and makes execution faster. But it doesn’t replace...

Good design doesn’t start with colors or layouts. It starts with understanding the problem. Before jumping into visuals, we have to take time to think things through: What are we really trying to solve or communicate? What should people do here? How should they move through the...

Thinking about mid-funnel and how it often sits in an interesting grey area. Is it part of branding, or part of lower-funnel conversion? I keep coming back to the same answer: it depends. If a product is simple, mid-funnel content can already drive conversions. But when a...

One small thing that still shows up on too many websites, it's the famous "Lorem Ipsum" Lorem Ipsum is still a common practice for mockups while things are still being defined, and too often, it makes its way into production, and ends up live on the site. Whose fault is it? The...