Jeremy Hammer
Paid media buyer for DTC health and wellness brands
New to Contra
Jeremy is building their profile!
An ingredient manufacturer in the health and wellness space, selling to other businesses, wanted new sales leads from paid ads. I built and ran the Meta lead generation campaigns on top of a lead gen funnel framework I had already built, so the campaign started on a working funnel instead of one put together from scratch. The first month produced 256 leads on $5,000 in spend, about $19.50 a lead. Those leads turned into $100,000 in closed deals, 20 times what the ads cost.
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This natural oral care brand had never run paid advertising on any channel. I set up Meta, Google, and Amazon advertising from scratch and ran all three. The brand added over $100K in revenue in the first two months at 10.3x blended ROAS across the three channels. The Meta and Google spend did more than drive sales on the brand's own site. It also sent shoppers to Amazon, so Amazon sales climbed alongside the direct sales, which is why the result is reported as one blended number.
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A keto sweetener brand was bringing in about $20K a month in revenue. I ran Meta and Google for the brand, including the messaging, the ad types, and the audiences. I set up a combination of new-customer and retargeting campaigns built around the most popular trends tied to the product, then spent about a year refining the messaging, ad types, and audiences. The account averaged around 13x ROAS over that stretch, and monthly revenue grew from $20K to $400K across Meta and Google. In the best month on Meta, $2,784 in spend brought back $96,760.
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A supplements and activewear brand was making about $80K a month on its website and had never run Facebook ads. I built the acquisition system behind the results, including the customer research, ad creative and copy, landing pages, and first-party tracking. I read their reviews and comments until I knew why people bought, then wrote the ads in their customers' own words. Over 11 months that turned into 35 Meta campaigns. Monthly website revenue went from about $80K to $350K by month eight, and $131,900 in Meta spend returned $1.34M in tracked revenue, a 10.19x ROAS.
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