An ingredient manufacturer in the health and wellness space, selling to other businesses, wanted new sales leads from paid ads. I built and ran the Meta lead generation campaigns on top of a lead gen funnel framework I had already built, so the campaign started on a working funnel instead of one put together from scratch. The first month produced 256 leads on $5,000 in spend, about $19.50 a lead. Those leads turned into $100,000 in closed deals, 20 times what the ads cost.