A supplements and activewear brand was making about $80K a month on its website and had never run Facebook ads. I built the acquisition system behind the results, including the customer research, ad creative and copy, landing pages, and first-party tracking. I read their reviews and comments until I knew why people bought, then wrote the ads in their customers' own words. Over 11 months that turned into 35 Meta campaigns. Monthly website revenue went from about $80K to $350K by month eight, and $131,900 in Meta spend returned $1.34M in tracked revenue, a 10.19x ROAS.