A keto sweetener brand was bringing in about $20K a month in revenue. I ran Meta and Google for the brand, including the messaging, the ad types, and the audiences. I set up a combination of new-customer and retargeting campaigns built around the most popular trends tied to the product, then spent about a year refining the messaging, ad types, and audiences. The account averaged around 13x ROAS over that stretch, and monthly revenue grew from $20K to $400K across Meta and Google. In the best month on Meta, $2,784 in spend brought back $96,760.