A lot of times, founders come to me saying they need a rebrand to get more users or customers. That makes total sense. But before jumping in, I like to do a quick audit to identify other friction points that might be contributing to the problem.
Before you scale, you have to be aligned. Currently in the process of tightening my studio's positioning, offering, and foundation before bringing on new clients & design partners.
New site dropping soon...
I always compare original vs new marks. If the rebrand solves the original's issues, it works.
For ExpressBrand Studio, we shifted from focusing on speed to being human-led and focusing on clarity.
Which do you prefer?
Here are a few snapshots from a recent branding project I have been working on. Full case study & exploration will be out soon! The goal was to help this founder communicate their uvp through every touch point: Reducing the noise and providing clarity.