Jakub Čapliar's Posts | ContraPosts by Jakub Čapliar

Jakub Čapliar

Dad, husband and graphic designer at rausr.com

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Bratislava, Slovakia

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Bratislava, Slovakia

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Jakub Čapliar

• Oct 27

Two seconds for an ad. Nearly three hours for The Odyssey.

Attention isn’t disappearing—we’re simply more selective about where we spend it.

https://rausr.com/blog/two-second-marketing-attention-nolan-the-odyssey/

#Marketing #Branding #Attention #Advertising #GraphicDesign #TheOdyssey #ChristopherNolan

marketing branding advertising

rausr.com

Do We Really Have Only Two Seconds? Attention, Branding and Nolan’s The Odyssey

The two-second marketing rule meets a nearly three-hour IMAX event. What fast brand recognition, sonic identity and Christopher Nolan’s The Odyssey reveal about attention.

Jakub Čapliar

• Oct 13

From cursors to fingertips. 👆

Touchscreens changed more than navigation - they reshaped how we design and interact with digital interfaces.

A journey from early touch experiments to the gestures we use every day.

hardwaredesign uxdesign touchscreen

rausr.com

From Cursor to Touchscreen: How Touch Interface Design Was Born

How interface design moved from cursors and styluses to finger-first touchscreens, from E. A. Johnson and PLATO IV to the iPhone, modern accessibility and spatial input.

Jakub Čapliar

• Oct 3

Feedback is part of the job. Taking it personally doesn’t have to be. 👀

The challenge is separating useful criticism from personal preference - and finding the real problem behind comments like “make it pop.”

Good feedback should improve the work, not win the argument.

feedback creativity graphicdesign

rausr.com

How Graphic Designers Can Handle Feedback Without Taking It Personally

A practical guide to processing client feedback, separating useful criticism from personal judgment, managing vague comments, and building a calmer graphic design review process.

Jakub Čapliar

• Sep 25

A logo is only the beginning. 👀

The real test of branding comes when the idea has to work across digital, print, packaging, signage and production.

Good branding isn’t just designed. It’s built to work.

https://rausr.com/blog/the-power-of-branding-from-idea-to-production/

#Branding #GraphicDesign #BrandIdentity #DesignProcess

branding creativity graphicsdesigning

Jakub Čapliar

• Sep 22

Five generations. One unmistakable identity. 🎮 PlayStation kept reinventing its hardware - from the grey PS1 to the sculptural PS5 - while building a visual language that connected every generation. → rausr.com/blog/playstation-branding-and-console-design-evolution/ #PlayStation #Branding #ProductDesign #GraphicDesignbr

branding sony productdesign