Jakub Čapliar
Dad, husband and graphic designer at rausr.com
Ready for work
Jakub is ready for their next project!
A logo is only the beginning. 👀
The real test of branding comes when the idea has to work across digital, print, packaging, signage and production.
Good branding isn’t just designed. It’s built to work.
#Branding #GraphicDesign #BrandIdentity #DesignProcess
Five generations. One unmistakable identity. 🎮
PlayStation kept reinventing its hardware - from the grey PS1 to the sculptural PS5 - while building a visual language that connected every generation.
→ rausr.com/blog/playstation-branding-and-console-design-evolution/
#PlayStation #Branding #ProductDesign #GraphicDesignbr
From playing cards to Switch 2. 🎮
Nintendo kept reinventing its products without losing the thing that makes the brand Nintendo: play.
A look at how its hardware, characters and visual identity evolved together for more than a century.
#Nintendo #Branding #GraphicDesign #ProductDesign
rausr.com
Nintendo Design and Branding Evolution: From Playing Cards to Switch 2
How Nintendo evolved its branding, console design, characters, packaging, culture, and entertainment philosophy from Kyoto playing cards to Switch 2.
Beautiful isn’t always memorable. 👀
When every brand looks polished, being distinctive becomes the real advantage.
Why the weird, bold and unexpected often wins.
→ rausr.com/blog/bold-distinctive-branding-vs-beautiful-generic-branding/
#Branding #GraphicDesign #BrandIdentity
One brand. Different generations. Different entrances. 👀
Older audiences often respond to clarity, familiarity and trust. Younger ones move faster through culture, creators and social proof.
But good generational branding isn’t about redesigning everything for each age group.
It’s...
