Jakub Čapliar
Dad, husband and graphic designer at rausr.com
New to Contra
Jakub is ready for their next project!
One brand. Different generations. Different entrances. 👀
Older audiences often respond to clarity, familiarity and trust. Younger ones move faster through culture, creators and social proof.
But good generational branding isn’t about redesigning everything for each age group.
It’s...
BOLD - Interior Poster Made From Letter B
A personal typography experiment built around one simple limitation: use the letter B and see how far it can go.
Repeated, cropped, scaled and layered into a bold composition across several color variations.
A small exercise in typography...
A beach remembered in just a few shapes.
Sky, sea, sand, blankets - reduced to ovals, rectangles and color. A small visual memory from Šepurina, Rogoznica.
#PosterDesign #Illustration #GraphicDesign #Croatia
A poster doesn’t always need to explain everything.
Sometimes color, typography, and composition are enough to create emotion, rhythm, and curiosity.
This collection explores graphic posters as visual experiments - each one built around a different balance of shape, color, and...
Great sunglasses brands are recognized long before you read their name.
That’s the power of branding.
How some of the world’s most famous eyewear brands built their visual identities over the years:
#Branding #LogoDesign #GraphicDesign
rausr.com
Branding and Logo Design of 8 Famous Sunglasses Brands
How eight iconic sunglasses brands built their logos, visual identities, and reputations, from heritage aviation marks to sport-performance systems and fashion-led eyewear worlds.