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Two seconds for an ad. Nearly three hours for The Odyssey.
Attention isn’t disappearing—we’re simply more selective about where we spend it.
#Marketing #Branding #Attention #Advertising #GraphicDesign #TheOdyssey #ChristopherNolan
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Do We Really Have Only Two Seconds? Attention, Branding and Nolan’s The Odyssey
The two-second marketing rule meets a nearly three-hour IMAX event. What fast brand recognition, sonic identity and Christopher Nolan’s The Odyssey reveal about attention.
Attention is like a river that runs where the ground is lowest, and nobody can order it uphill with a louder voice, only dig a better bed for it to find. Three hours go to a story people believe and two seconds go to a pitch they do not. A good thing keeps the water coming back.
Nolan running three hours while ads get two seconds says it all. people will sit for anything they care about
Two seconds for an ad, three hours for The Odyssey, funny contrast. In ads, the first frame decides if there is a third second. When I design static ads I test three different hooks for the same offer, and the winner is rarely the one I would have bet on. Did the film change how you think about the first frame?
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