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Jakub Čapliar

Dad, husband and graphic designer at rausr.com

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Bratislava, Slovakia

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Bratislava, Slovakia

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Jakub Čapliar

• Jul 28

Adobe’s story is really the story of modern graphic design.

From PostScript and Photoshop to Creative Cloud and AI-powered tools, each step changed the way creatives work and collaborate.

Looking back at Adobe’s evolution is a reminder that great design is never static—it keeps...

adobe branding graphicdesign

rausr.com

The Evolution of Adobe Design: Branding, Apps, and the Creative Empire

How Adobe evolved its branding and app design from PostScript and desktop publishing to Creative Cloud, Firefly, and a more systemized design future.

Jakub Čapliar

• Jul 27

We usually notice wayfinding only when it fails.

Good hospital navigation quietly does its job—reducing stress, guiding people naturally, and helping them find the right place without thinking too much about it.

It’s one of the best examples of how thoughtful graphic design can...

signage environmentaldesign

rausr.com

Hospital Navigation and Wayfinding Design System

How hospital navigation systems are designed for clarity, stress, panic moments, accessibility, and trust, from research and zoning to signage, digital layers, and future healthcare wayfinding.

Jakub Čapliar

• Jul 21

Every FIFA World Cup has its own visual identity, but together they tell an even bigger story.

Looking back over the decades, you can see how branding evolved from simple posters and emblems into flexible design systems that have to work everywhere - from stadiums to social media.

branding visualsystem eventdesign

rausr.com

FIFA World Cup Branding and Visual Evolution

How FIFA World Cup visual identity evolved from early posters and simple emblems into full branding systems with logos, mascots, campaigns, and global event design.

Jakub Čapliar

• Jul 20

I love it when typography stops behaving like typography.

Sometimes you don’t need illustrations at all. With a bit of experimentation, letters, words, and hierarchy can become the visual itself.

It’s one of those design exercises that reminds you type isn’t just for reading—it’s...

Graphic Design Illustration Adobe Illustrator typography illustration poster Typography

Jakub Čapliar

• Jul 17

The best marketing emails don’t rely on flashy graphics.

They rely on systems.

Consistent layouts. Reusable components. Clear hierarchy. Reliable rendering across devices.

A well-designed email system saves time, strengthens brand consistency, and makes every campaign easier to...

emailmarketing emaildesign marketing

rausr.com

Email Design Systems and Marketing Email Campaigns

How to design effective marketing emails, build a practical email design system, choose the right tools, and work around the strange technical limits of HTML email.