Jakub Čapliar's Posts | ContraPosts by Jakub Čapliar

Jakub Čapliar

Dad, husband and graphic designer at rausr.com

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Bratislava, Slovakia

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Bratislava, Slovakia

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Jakub Čapliar

• 15h

Vehicle Wrap Design: From Car and Van Mockups to Print-Ready Graphics

Why wrapping cars and vans takes more than a good-looking mockup: vehicle measurements, readable branding, print files, film, installation and AI previews.

Read the full article on Rausr:

branding craft carwrapdesign

Jakub Čapliar

• Oct 27

Two seconds for an ad. Nearly three hours for The Odyssey.

Attention isn’t disappearing—we’re simply more selective about where we spend it.

https://rausr.com/blog/two-second-marketing-attention-nolan-the-odyssey/

#Marketing #Branding #Attention #Advertising #GraphicDesign #TheOdyssey #ChristopherNolan

marketing branding advertising

rausr.com

Do We Really Have Only Two Seconds? Attention, Branding and Nolan’s The Odyssey

The two-second marketing rule meets a nearly three-hour IMAX event. What fast brand recognition, sonic identity and Christopher Nolan’s The Odyssey reveal about attention.

Jakub Čapliar

• Oct 16

The decade that changed how we design. 👀

Flat interfaces, responsive websites, flexible branding and cloud collaboration.

The 2010s made graphic design faster, more connected and accessible - but sometimes less distinctive.

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uiux uiuxdesign designtrends

rausr.com

Graphic Design in the 2010s: The Second Decade of the 21st Century

How graphic design changed between 2010 and 2019 through responsive websites, flat UI, flexible identities, cloud tools, social media and collaborative design systems.

Jakub Čapliar

• Oct 13

From cursors to fingertips. 👆

Touchscreens changed more than navigation - they reshaped how we design and interact with digital interfaces.

A journey from early touch experiments to the gestures we use every day.

hardwaredesign uxdesign touchscreen

rausr.com

From Cursor to Touchscreen: How Touch Interface Design Was Born

How interface design moved from cursors and styluses to finger-first touchscreens, from E. A. Johnson and PLATO IV to the iPhone, modern accessibility and spatial input.

Jakub Čapliar

• Oct 9

When the product becomes the brand. 👟

Nike's Swoosh, adidas' stripes, HOKA's oversized soles or On's distinctive cushioning.

Eight running shoe brands showing how product design, technology and visual identity work together.

Sometimes the strongest branding isn't a logo at all.

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branding sportsdesign graphicedesign

rausr.com

8 Famous Running Shoe Brands: Logo and Design Evolution

The branding and visual design stories of Nike, adidas, PUMA, ASICS, New Balance, Brooks, HOKA and On, including their designers, successes, wrong turns and future direction.