GOOD ENERGY FITNESS — From Brand Identity to Digital Experience 🩵
Strong in type. Soft in tone.
For this week's design brief by @the.brief.booth, I explored a women’s-only fitness brand that combines bold typography, soft colours and playful hand-drawn elements.
For this challenge, I decided to take OLIVE CLUB, a premium Spanish olive oil brand concept I originally developed for The New Brief, one step further — from visual identity to a fully functional...