Good Energy Fitness: Brand Identity and Digital ExperienceGood Energy Fitness: Brand Identity and Digital Experience
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GOOD ENERGY FITNESS — From Brand Identity to Digital Experience 🩵
Strong in type. Soft in tone.
For this week's design brief by @the.brief.booth, I explored a women’s-only fitness brand that combines bold typography, soft colours and playful hand-drawn elements.
Alongside the visual identity, I wanted to take the project one step further by building a functional web app with Base44.
The experience includes membership registration, a digital ENERGY PLAN pass and class booking — bringing the brand beyond its visual identity and into everyday interactions.
A small experiment in connecting branding, UI design and functionality.
💻 Explore the live app: https://good-energy-flow.base44.app
#BrandIdentity #DigitalExperience #UIDesign #Base44 #FitnessBranding #BrandDesign
Akbar's avatar
Great idea for the fitness industry! Many fitness apps use dark mode, and I think your colour palette works really well here.
Izumo's avatar
I wanted to create something different :) These pastel color fits good with fitness app, I think!
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