Ivory Okuwa
Brand Strategist | Content Writer | Marketing Communications
New to Contra
Ivory is building their profile!
I am building a digital magazine that tells authentic African stories and history, and one of the categories is African Culture & History
This is the section closest to my heart because it's where we reclaim our narratives.
We're not treating culture as something to "preserve...
Most brands don’t have a visibility problem.
They have a messaging problem.
If your audience cannot quickly understand:
• what you do
• who you help
• why it matters
…your content will struggle to convert.
Clear brand messaging builds trust faster than constant posting.
...
How do you explain to a client that their vision or what they have in mind for their business is not always the best?
I have worked with founders in different industries, and I have worked with startups, and I can say the hardest part of working with anyone is convincing them...