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If you grew up in a stereotypical African or Nigerian home, you will confirm that nobody ever mentioned mental health, anxiety or panic attacks.
It’s not like we did not feel or experience them while growing up, but we often had to push those feelings down because we did not understand them, and in a way, our parents didn’t either.
But we’re grown now, and we have learnt to do better, for ourselves and for the next generation coming.
Read more about mental health in African home here
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Connect with clients, get discovered, and run your business 100% commission-free
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• Calm first screen
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• Real, grounded visual spaces
• Navigating help by feeling, not diagnosis
Designed for therapists, counselors, and coaches. Free to remix on Framer.
Get the free link: https://framer.link/tj4w3W3
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A self-initiated visual identity and landing-page concept exploring how an anxiety-treatment brand could feel calm, distinctly Australian and gently humorous without relying on clinical wellness clichés.
The Concept: This speculative brand study explores a warmer visual language for anxiety and mental-health services, balancing clinical trust with personality and gentle humour.
Creative Direction: The identity draws from Australian coastal environments through sun-bleached neutrals, paperbark greens, water blues, sand tones and tactile illustrated textures.
A recurring hand-drawn character navigates small moments of uncertainty, from standing near a suspicious shark fin to balancing across a tightrope. The intention is not to make anxiety itself humorous, but to bring lightness to the sometimes disproportionate situations our minds create around it.
Visual System: The concept combines editorial typography, loose line illustration, natural textures and generous whitespace. Burnt orange provides moments of energy against the otherwise quiet coastal palette.
The landing-page exploration demonstrates how the system could extend from brand identity into a responsive digital experience.
Scope explored: Brand direction · Logo system · Colour palette · Typography · Character illustration · Landing-page UI · Mobile responsive direction
Self-initiated speculative concept created for portfolio demonstration. Not commissioned by or affiliated with the businesses depicted.
This is nice 👌
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