The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Coastal Calm — Anxiety & Wellness Brand Concept
A self-initiated visual identity and landing-page concept exploring how an anxiety-treatment brand could feel calm, distinctly Australian and gently humorous without relying on clinical wellness clichés.
The Concept: This speculative brand study explores a warmer visual language for anxiety and mental-health services, balancing clinical trust with personality and gentle humour.
Creative Direction: The identity draws from Australian coastal environments through sun-bleached neutrals, paperbark greens, water blues, sand tones and tactile illustrated textures.
A recurring hand-drawn character navigates small moments of uncertainty, from standing near a suspicious shark fin to balancing across a tightrope. The intention is not to make anxiety itself humorous, but to bring lightness to the sometimes disproportionate situations our minds create around it.
Visual System: The concept combines editorial typography, loose line illustration, natural textures and generous whitespace. Burnt orange provides moments of energy against the otherwise quiet coastal palette.
The landing-page exploration demonstrates how the system could extend from brand identity into a responsive digital experience.
Scope explored: Brand direction · Logo system · Colour palette · Typography · Character illustration · Landing-page UI · Mobile responsive direction
Self-initiated speculative concept created for portfolio demonstration. Not commissioned by or affiliated with the businesses depicted.
Really nice calm colours
Thank you
This is nice 👌
Thank you
The little guy eyeing that shark fin from the jetty is such a gentle way into the topic, and the burnt orange buttons pop nicely against the sandy palette.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here
One of the best designs I’ve seen today. Really solid work
Talorify requested a high-converting landing page. Guess what?
Delivered the full design and development.
A high-converting landing page has one primary job, And this one is basically saying:
“Please get me from the store.” 🔥
Don’t overload your landing page with buttons that confuse your users. Give them one clear direction and make it easy to take action.
Check it out and tell me:
Would you call this design premium?
Hi, I’m Emmanuel Bliss, Product Designer (UI/UX).I bring clarity to what already exists and what is yet to exist.
Checkout the Live HERE
Definitely premium. Did they measure if this new design actually brought in more sign-ups and conversions compared to before?
WOLLSEY - Jewelry for the Bold Ones
Wollsey is a jewelry brand built on one idea: bold jewelry should never blend in.
The identity centers on two interconnected principles; presence and permanence. The symbol takes the form of a solid, self-contained mark: a circular silhouette holding a crown-like negative space at its center, representing a piece of jewelry as an object of its own weight and status, not an accessory borrowed from someone else's trend cycle.
This concept carries through the entire visual system. The custom wordmark is built in a bold, condensed sans — compressed, confident letterforms that read as a stamp rather than a script, echoing the same solidity as the symbol itself.
The color palette pairs deep matte black with a controlled, high-impact red, balanced by warm cream and stone tones across packaging and supporting materials — a system built for contrast and attention rather than quiet luxury.
Full casestudy is coming soon
jewelrylogojewelrybrandidentityLogo DesignBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopCorelDraw
Bold jewelry should never blend in is the perfect one-line brief, and that solid red mark on the chained editorial shot backs it up completely. Jewelry Made Bold on the lookbook ties it all together. Presence and permanence really come through in the whole system.