Ismaila Lateef

I redesigned the homepage for a DTC golf hat brand

Before: a product catalog. After: a page that sells. What changed:

Bundles moved to the top, with savings shown upfront. Higher order value starts above the fold.

Features explained, not just shown. People don’t buy hats, they buy...

Customer reviews can reveal what your website needs to explain better. For BONK Golf, I turned recurring questions into a product-finder quiz. It guides shoppers through gifting, fit and style to a relevant recommendation helping them choose with confidence and aiming to...

A year ago, BONK Golf trusted me to design and develop their entire Shopify website from the homepage to the product pages. My work focused on making shopping easier: → Clear product discovery and navigation. → Product pages that help shoppers understand their options. Their...

Your shoppers shouldn’t need a calculator to choose a pack. For this Blume buy box concept, I made pack prices and servings easy to compare, showed the selected total on the CTA, and placed reassurance nearby. Need a clearer buying experience? DM your store URL.