Isaac Olukoya

I’ve spent the last 7 months going down a Notion rabbit hole.

What started as a question about how Notion moves users from declared intent → behaviour → activation turned into two complete signup audits, a behavioural decision model, lifecycle architecture, and three experiments...

Just hit $10k on Contra. 🥂

Honestly, this one feels good.

A lot of work, a lot of learning, a few pivots, and plenty of “let’s see what happens” along the way.

Really grateful to everyone who’s trusted me with their work so far.

On to the next $25k.

This testimonial meant more to me than it probably should have.

Not because it says I did a great job.

But because of one sentence:

"Gave recommendations to make our product better."

That's exactly how I want to be known.

I don't want clients to hire me just to build automations or...

Been working on this case study since February.

Couldn’t sleep last night, so I finally decided to finish it.

The research took 4 months.

Claude built the download page in 10 minutes.

Strange times.

…

PS. What would you want me to unpack most: Notion’s onboarding, identity strategy, or retention mechanics?