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I’ve spent the last 7 months going down a Notion rabbit hole.
What started as a question about how Notion moves users from declared intent → behaviour → activation turned into two complete signup audits, a behavioural decision model, lifecycle architecture, and three experiments I’d run to close the gap.
I finally pulled the work together:
Notion — Behavioral Revenue Architecture
https://isaacolukoya.com/work/notion-behavioral-revenue-architecture
It’s a 25-page deep dive into what I found, what I think the gap means, and what I’d test next.
If you’re interested in PLG, behavioural activation, lifecycle, or the space between what the product knows about a user and what the lifecycle actually does with that information, I’d genuinely love for you to take a look.
And I’m especially interested in what people here disagree with.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I build products that turn complex ideas into things people can actually use.
Now officially a Lovable Expert Partner — Certified App Builder + Certified Website Builder.
AI products. SaaS. Platforms. Websites. Weird ideas that need serious execution.
Have something worth building?
→ https://lovable-partner-directory.lovable.app/partners/herodot
@Lovable
congratulations
Lately I’ve been working on something I call “Curative Intelligence,” and this is the first time I’m using that approach for a paid project.
The team came to me because they wanted something that didn’t feel generic. Instead of following the usual branding process, they were open to experimenting, exploring different directions, and pushing the capabilities of AI before landing on the final logo design.
They wanted to see how far we could take it, and were willing to take that leap of faith by moving away from the traditional routes to creating a winning brand design.
For me, this project wasn’t just about designing a logo. It was about giving experimentation, AI, and creative intuition the same space in the process.
The chunky wordmark with the cut-in notch is memorable. How much of the final shape came from the AI explorations?
Hey everyone! 👋
I built a Project Management Hub in Notion to run projects from brief to retrospective in one calm, minimalist workspace. It's for sale on Gumroad, but I'm sharing it for free with the Contra community.
It includes a guide, project brief, dashboard, weekly planner and review, plus 7 linked databases (tasks, phases, team, budget, risks and more). A sample project shows how everything connects.
It's for your personal use only, so please keep it within the Contra network.
Hope it helps! Let me know what you think 🙌
Love this!!