Inaayat Wazir

Hey y’all! New here and hopefully using this correctly 😅 I’m Inaayat, a strategic brand + creative leader who sits at the intersection of brand, design, and ops. I just wrapped 2 years of hypergrowth with Kenetik, a science-backed ketone drink brand — what started as a...

Brand + packaging for a stunning new vineyard in the Chihuahuan Desert -- where wine first took root in the 1600s, brought by Franciscan missionaries. The region later shifted to cotton production during WWI, a nod to which is woven into the label through cotton bud motifs. The...

At Kenetik, I led brand and content during a high-growth chapter - and this is the kind of work I love: creating high-value content that educates, builds trust, and actually drives growth. We weren’t just promoting a product. We were helping people understand how it works, why...