Pro
Inaayat Wazir
Brand and Creative OPs Leader
New to Contra
Inaayat is building their profile!
At Kenetik, I led brand and content during a high-growth chapter - and this is the kind of work I love: creating high-value content that educates, builds trust, and actually drives growth. We weren’t just promoting a product. We were helping people understand how it works, why it matters, and how it fits into their lives.
From clarifying the science to addressing real customer questions (and the ones they haven’t asked yet), I built a content strategy that delivered value first - through storytelling, education, and relevance. It wasn’t about adding more noise - it was about creating a brand signal: clear, credible, and discoverable.
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Partnered 1:1 with Kokora’s founder to build a supplement brand in the emerging regenerative organic space. Led brand positioning, content strategy, and built lean-but-scalable creative + marketing ops.
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Hey y’all! New here and hopefully using this correctly 😅
I’m Inaayat, a strategic brand + creative leader who sits at the intersection of brand, design, and ops. I just wrapped 2 years of hypergrowth with Kenetik, a science-backed ketone drink brand — what started as a packaging refresh turned into helping establish their creative + marketing operations, building a cohesive brand system across 11+ SKUs, and launching two new product lines.
On Contra, I’m excited to partner with thoughtful, scaling brands who need someone to turn complex ideas into clear, beautiful, and repeatable brand systems that actually move the numbers.
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A High Performance Social Content Engine System
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