Inaayat Wazir

At Kenetik, I led brand and content during a high-growth chapter - and this is the kind of work I love: creating high-value content that educates, builds trust, and actually drives growth. We weren’t just promoting a product. We were helping people understand how it works, why...

Partnered 1:1 with Kokora’s founder to build a supplement brand in the emerging regenerative organic space. Led brand positioning, content strategy, and built lean-but-scalable creative + marketing ops.

Brand + packaging for a stunning new vineyard in the Chihuahuan Desert -- where wine first took root in the 1600s, brought by Franciscan missionaries. The region later shifted to cotton production during WWI, a nod to which is woven into the label through cotton bud motifs. The...