Creating low-fidelity designs allows me to iterate quickly and focus on what truly matters — structure, flow, and clarity.
At this stage, I’m not worried about colors or visual polish.
I’m focused on how users move through the product, how information is grouped, and whether the...
🚀 UX Case Study: Redesigning FitLif to Improve Retention & Revenue
Recently, I worked on a product design case study for FitLif, a fitness & wellness app that was experiencing a 40% drop in paid subscriptions and significant user drop-offs after the free trial period.