How do you visualize moving millions of digital assets?
When Epic Games briefed me on the launch trailer for Fab, their new unified marketplace, the challenge was abstract. They needed to show sellers migrating from ArtStation, Sketchfab, and the UE Marketplace into one new home.
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I rolled the dice on every single frame.
Animating Messi x Nike with Kling and Runway in early 2025 was the Wild West.
Today's models are stable. Back then? A simple head turn could morph the entire stadium into a forest. A blink could ruin the shot.
We didn't just push a button...
Making things look bad is sometimes harder than making them look good.
For the opening of the Epic Games Fab launch trailer, the brief was specific: a "dusty garage full of old assets." It needed to feel cluttered, forgotten, and ready for a change.
As 3D artists, we usually fight...
Stop making slideshows. Start making films.
Most AI videos are just a string of 8-second clips pasted back-to-back. Monotonous. Boring. Soulless.
AI generates footage. It cannot generate rhythm.
For Messi x Nike, I leaned on 15 years of editing experience. I used Premiere Pro to...
Jumping on Contra finally, so wanted to introduce myself. I’ve spent over 15 years obsessing over pixels at studios like The Mill, Epic Games, and Buck.
I have directed mascots for the Fifa World Cup and visualized backstories for Hollywood blockbusters.
But the industry is...
