How do you visualize moving millions of digital assets?
When Epic Games briefed me on the launch trailer for Fab, their new unified marketplace, the challenge was abstract. They needed to show sellers migrating from ArtStation, Sketchfab, and the UE Marketplace into one new home.
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Stop making slideshows. Start making films.
Most AI videos are just a string of 8-second clips pasted back-to-back. Monotonous. Boring. Soulless.
AI generates footage. It cannot generate rhythm.
For Messi x Nike, I leaned on 15 years of editing experience. I used Premiere Pro to...
I rolled the dice on every single frame.
Animating Messi x Nike with Kling and Runway in early 2025 was the Wild West.
Today's models are stable. Back then? A simple head turn could morph the entire stadium into a forest. A blink could ruin the shot.
We didn't just push a button...
Building a stadium that holds up to close-up 4K camera moves is a heavy task.
For the Tazuni reveal, the environment needed to feel massive. Here is a breakdown of the technical approach:
The Pitch: I used Quixel Megascans for the grass, scattered via Redshift proxies to keep the...
To get the animation right, we didn't use motion capture. We went to the source.
Once we locked the storyboard, I grabbed my camera and filmed a professional Brazilian footballer (who happens to be my son’s coach). We went through every single shot of the board, filming the...
