Nexus & Partners, a law firm with offices in Dubai (Business Bay) and Fujairah, needed a site that could actually rank and generate leads — not just look professional. Legal is a highly competitive, trust-driven space online, and the existing setup wasn't built with search visibility or conversion in mind. Custom Theme Build Built on a custom Kadence child theme with hand-coded Gutenberg blocks, matching my approach on other WordPress projects — full control over layout and performance rather than relying on a page builder. Technical SEO & Schema Implemented structured data (LegalService, LocalBusiness, BreadcrumbList, and FAQPage schema) so Google can properly understand and surface the firm's services, locations, and FAQs in search results — verified through Google's Rich Results Test. Also handled page speed optimization to hit strong Core Web Vitals scores on both desktop and mobile. Marketing Integration Connected the site to Google Analytics 4, Google Search Console, and Google Ads, and worked through Google's ad policy requirements for the business setup/notary services this firm offers — an area with strict compliance rules around legal and government-adjacent advertising. Ongoing Optimization Continue to work on conversion improvements (streamlining lead forms, strengthening WhatsApp as a primary CTA, adding service-specific trust signals) and backlink strategy to improve non-branded keyword rankings.

0

74

Cover image for Sirin Cleaning, a UAE cleaning

Sirin Cleaning, a UAE cleaning services company serving Ajman, Sharjah, and Umm Al Quwain, was running on an underperforming blog-style site that wasn't built to convert Google Ads or social traffic into bookings. They needed a site built specifically to turn visitors into paying customers, fast. Custom Theme Build Built on the same approach as my other WordPress projects — a custom Kadence child theme with hand-coded Gutenberg blocks rather than a pre-made layout — but designed from scratch around this business's own brand (navy and gold palette) and booking flow rather than reusing anything from prior builds. Conversion-First Structure Every page was designed around getting a booking, not just presenting information: a homepage with an instant quote form, trust signals, an interactive hourly pricing calculator, and a dedicated services page with a tile-based booking flow so customers can select exactly what they need (hourly, deep clean, villa, commercial) and get a price without waiting for a callback. Booking Flow Routed all bookings and inquiries directly to WhatsApp — the channel this audience actually uses — rather than a traditional contact form, matching how the client's customers actually prefer to communicate. Full Site Coverage Built out the complete site beyond the homepage: services, about/why-us, contact, blog system with individual post templates, and legal pages — plus a custom slide-in mobile navigation for a cleaner mobile experience.

0

66

Cover image for Ozone UAE, a luxury automotive

Ozone UAE, a luxury automotive detailing and vehicle-protection business operating across the UAE and Qatar, needed a website that matched the premium feel of the service itself — clean, dark, minimal — with full control over content and conversion tracking, without being locked into a generic page builder. Custom Theme Build Built a custom child theme on top of Kadence — full WordPress template set (homepage, blog, single post, archive, page templates) coded by hand rather than assembled from a pre-made layout. Every homepage section — Hero, About, Services, brand-partner spotlight, Why Us, and the booking flow — was built as custom Gutenberg blocks using hand-written HTML/CSS, giving the client a true bespoke design instead of a "theme with a logo swapped in." Design Direction Landed on a minimal luxury aesthetic — dark backgrounds, serif display type, gold accents — pulled directly from the brand's own logo palette, after an initial animation-heavy concept was scrapped in favor of something cleaner and faster-loading. Booking & Tracking Infrastructure Integrated Contact Form 7 for the booking flow, then wired it into Meta Pixel + Conversions API (server-side tracking) and Google Tag Manager connected to Google Ads — so every lead is tracked reliably even with iOS tracking restrictions, not just relying on browser-side pixels. Migration & Hosting Migrated the site off a misconfigured legacy server onto Hostinger, preserving the client's Google Workspace email setup (MX records) through the move with zero email downtime.

0

64

Cover image for Gold Street Jewellery, a Dubai

Gold Street Jewellery, a Dubai gold bullion dealer, needed more than a storefront — they needed a system that could price products in real time against a commodity that moves by the minute. A static price list wasn't an option for a gold business; the site had to stay accurate to the market or the client risked selling below cost or losing trust with buyers. What I Built A full-stack e-commerce platform from scratch — Next.js on the frontend, Node.js backend, Neon (PostgreSQL) database, hosted on Netlify with the codebase managed through GitHub. Live Gold Pricing Engine Integrated GoldAPI.io (http://GoldAPI.io) so every product's price updates automatically against the live global gold rate — no manual repricing, no stale listings. Built fallback logic so pricing stays reliable even if the live feed is temporarily unavailable. Payments Integrated Stripe for secure checkout, with webhook-driven order confirmation so payment status updates automatically without manual reconciliation. Admin & Operations Backend Built a full admin dashboard so the client can run the business without touching code: product and brand management, order tracking, customer records, and sales reporting — all in one place.

0

75

Houmam ALkhateeb

I build websites designed to convert and stand out.