Nexus & Partners, a law

Nexus & Partners, a law firm with offices in Dubai (Business Bay) and Fujairah, needed a site that could actually rank and generate leads — not just look professional. Legal is a highly competitive, trust-driven space online, and the existing setup wasn't built with search visibility or conversion in mind.

Custom Theme Build Built on a custom Kadence child theme with hand-coded Gutenberg blocks, matching my approach on other WordPress projects — full control over layout and performance rather than relying on a page builder.

Technical SEO & Schema Implemented structured data (LegalService, LocalBusiness, BreadcrumbList, and FAQPage schema) so Google can properly understand and surface the firm's services, locations, and FAQs in search results — verified through Google's Rich Results Test. Also handled page speed optimization to hit strong Core Web Vitals scores on both desktop and mobile.

Marketing Integration Connected the site to Google Analytics 4, Google Search Console, and Google Ads, and worked through Google's ad policy requirements for the business setup/notary services this firm offers — an area with strict compliance rules around legal and government-adjacent advertising.

Ongoing Optimization Continue to work on conversion improvements (streamlining lead forms, strengthening WhatsApp as a primary CTA, adding service-specific trust signals) and backlink strategy to improve non-branded keyword rankings.