What should I know about my brand before hiring a freelance brand strategist?
Understanding your brand's identity is important. Know your brand's mission, values, and audience. It helps the brand strategist align strategies with your goals.
How do I define the scope of work for a brand strategist?
Clearly list what you want to achieve. Mention all the deliverables needed, like a logo or social media plan. The clearer the scope, the smoother the project.
What are good initial steps to start a brand strategy project?
Start with a kickoff meeting with the strategist. Discuss timelines, goals, and expectations. This helps set the direction for the project.
How do I evaluate the experience of a brand strategist?
Look at their previous work and client reviews. Check if they've worked with brands similar to yours. Experience in Quebec markets might be especially helpful.
Why is it important to align on timelines?
Timelines ensure work is done on time. Both you and the strategist should agree on deadlines. This helps keep the project on track.
How should I communicate my brand’s unique selling point (USP) to the strategist?
Explain what makes your brand unique to the strategist. It helps them tailor their strategy to highlight your USP. Clear communication makes it easier for them to understand your needs.
Will a brand strategist help in localizing my brand for Quebec?
A brand strategist can help make your brand feel local to Quebec. They'll understand cultural nuances and language differences. This makes your brand more relatable to local customers.
How do I ensure the brand strategy aligns with Quebec’s market trends?
Ask the strategist about their knowledge of Quebec market trends. Discuss how your brand can fit into those trends. This ensures the strategy resonates with local customers.
How can I define clear goals for a brand strategist?
Start by identifying what success looks like for your brand. Set specific and measurable goals together. This guides the strategist on what to focus on.
How do I assess the creative style of a brand strategist?
Review their portfolio and previous projects. Ask yourself if their style matches your brand’s vision. A good match in creative style brings better results.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
