Food Design: Brand Identity Package for Food Businesses 👩🏻‍🍳

Starting at

$

1,950

About this service

Summary

I'm the go-to designer for crafting deliciously unforgettable restaurant brands. Whether you need a mouth-watering menu, memorable business cards, or an engaging social media presence, I bring creativity, passion, and a deep understanding of the food industry to every project. I’ve worked in the food industry for my whole life, and am truly passionate about basically everything related to food. Let’s make your brand stand out and entice customers from the moment they see it!

Process

1. Discovery Questionnaire: You’ll fill out a fun and engaging questionnaire to help me understand your brand vision, target audience, menu items, and design preferences.
2. Menu Engineering Consultation: I’ll conduct a strategic consultation to review your current menu and suggest design and content improvements. This step ensures we highlight high-margin items and optimize the menu layout for customer engagement.
3. Creative Brief: I’ll compile your responses and the insights from the Menu Engineering Consultation into a detailed brief outlining the project’s scope and objectives.
4. Moodboard Creation: Based on the brief, I’ll create a moodboard to capture the look and feel of your brand. You’ll have the opportunity to give feedback and make adjustments.
5. Initial Concepts: I’ll present initial design concepts for the menu, business cards, and other deliverables. You’ll review and provide feedback.
6. Revisions: Based on your feedback, I’ll make any necessary revisions to ensure everything aligns with your vision.
7. Final Deliverables: Once approved, I’ll deliver all the final designs in the necessary formats, ready for print or digital use.
8. Seasonal Menu: I’ll design a seasonal menus that you can for different seasons and/or events. 2 seasonal menus included - contact me for more!
Service Duration: 4-8 weeks, allowing for 2 revisions and client feedback.

What's included

  • Brand Guidelines

    A comprehensive guide that ensures consistent branding across all touchpoints, including logo usage, color palette, typography, and tone of voice.

  • Custom Menu Design

    A visually enticing menu that reflects your brand’s personality and tempts customers to explore your offerings. The layout will be crafted to enhance readability and showcase your most profitable items.

  • Brand Color Palette

    A thoughtfully created color palette that evokes the right emotions and makes your brand instantly recognizable.

  • Menu Engineering Consultation

    A strategic consultation to design your menu for maximum profitability, highlighting high-margin items and optimizing layout for customer engagement. This service helps you make data-driven decisions to improve your menu’s performance.

  • Social Media Content Templates

    Eye-catching templates designed to keep your social media feeds looking cohesive and engaging, tailored to reflect your brand’s unique style.

  • Seasonal Menu Template

    A flexible, seasonal menu template that can be easily updated for special events or seasonal changes, keeping your offerings fresh and relevant throughout the year.

  • Business Cards

    High-quality, memorable business cards that make a lasting impression on customers and partners.


Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
CEO
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Food and Beverage
Food Trucks
Consumer Goods

Work with me