What's included

• Concept Development

  Through collaborative discovery sessions, we'll uncover what makes your property unique and develop a compelling brand strategy. Our workshops explore your vision, guest experience goals, and market opportunities. You'll receive a clear strategic foundation including positioning, guest profiles, and brand pillars that guide all design decisions. This ensures your new identity authentically reflects your property while resonating with your target guests. * Strategy Workshop Calls * Concept Proposal / Positioning * Moodboard

• Brand Identity Design

  We'll create a distinctive visual identity system that captures your property's character. This includes your primary logo with variations for all applications (digital, signage, print), a thoughtfully curated color palette, sophisticated typography that reflects your service level, and defined art direction to guide all visual storytelling. You'll receive conceptual mockups showing how your identity lives across key guest touchpoints. * Primary Logo & Adaptations * Color & Material Direction * Typography Selection * Visual Style Guidelines * Photography Direction * Experience Mockups

• Collaterals & Execution

  Your new identity will be extended across all critical guest touchpoints. From in-room materials that enhance the stay experience to sophisticated welcome packets that set expectations and intuitive wayfinding that guides the guest journey - each element is crafted to create a cohesive brand experience. You'll receive comprehensive production-ready files and guidelines for seamless implementation. * Room Collateral Design * Guest Welcome Materials * Wayfinding * Digital Asset Library * File Handover