The Recipe™ - F&B Branding Package (Restaurants, Bars, Cafes)
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About this service
Summary
FAQs
How long is the Recipe™ package?
We typically see the process around 2 -3 months, but can differ depending on our communication cadence, responses to feedback, or unforeseen project delays. Adding website design and development to the scope will also increase the timeline.
Can we add website design and development to the package?
Yes, and it's highly recommended for any hospitality brand to have an online presence. We've not included it in the scope as the website process can very between a simple landing page or a full-fledged website with 5-8 pages. This can be discussed during our discovery meeting.
What's included
Concept Development
Through our signature discovery process, we'll uncover the essence of your concept and translate it into a compelling brand strategy. Our immersive workshop sessions dive deep into your vision, guest experience, and market position. You'll receive a comprehensive strategic foundation including clear positioning, guest personas, and brand architecture. This phase ensures every design decision serves your business goals and resonates with ideal guests. Building on your strategic foundation, we'll craft a distinctive visual direction that captures your property's character. This phase includes extensive visual research, conceptual exploration, and mood direction to establish your brand's unique aesthetic signature. You'll receive a detailed presentation outlining your brand's visual strategy, complete with inspiration, rationale, and application examples. This strategic visualization serves as the blueprint for your brand's entire visual system. * Strategy Workshop Calls * Concept Proposal / Positioning * Moodboard * Market Research
Brand Identity Design
Here we bring your brand to life through a cohesive visual identity system. This includes development of your primary logo and variations, carefully selected color palettes and typography that reflect your positioning, and a defined art direction style that guides photography, illustration, and graphic elements. We'll provide conceptual mockups showing the identity in action across key touchpoints. The result is a distinctive visual language that sets you apart in the market. * Primary logo & variations * Color & Research Selection * Type Research & Selection * Art Direction / Visual Style * Photography references * Conceptual Mockups
Collaterals & Execution
We'll extend your new identity across all critical guest touchpoints through thoughtfully designed collateral. From menu designs that enhance the dining experience to sophisticated stationery that reflects your attention to detail, from staff uniforms that embody your service philosophy to intuitive wayfinding that guides the guest journey - each element is crafted to strengthen your brand experience. You'll receive comprehensive production-ready files and guidelines for seamless implementation. * Menu Design * Stationery / Business Cards * Uniform Design * Wayfinding / Signage * File Handover
Example projects
Recommendations
(5.0)
Freelancer • Sep 19, 2025
Recommended
It was really great collaborating with Omar! Really helpful and clear feedback and very seamless communication.
Freelancer • Mar 25, 2025
Recommended
It was a pleasure working with Omar! Great communication and collaboration—we created something amazing together!
Recommended
Another great collaboration — highly recommended!
Freelancer • May 27, 2025
Recommended
I highly recommend Omar, he always knows exactly what needs to be done and is very professional. On top of that, he's also a great brand/visual designer.
Freelancer • Jun 29, 2025
Freelancer • May 31, 2025
Recommended
I really enjoyed working with Omar! He provided clear direction on what he needed and shared so much valuable expertise that I’ve now integrated into my daily work. I would absolutely love to collaborate with him again!
Recommended
Grateful for every opportunity to work with Omar again and learn from his deep expertise.
Freelancer • Jun 19, 2025
Freelancer • Mar 14, 2025
Recommended
It was wonderful collaborating with Omar. He was helpful in briefing me on the animations, and his feedback made the process seamless. I would recommend working with him.
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