What's included

• Concept Development

  Through our signature discovery process, we'll uncover the essence of your concept and translate it into a compelling brand strategy. Our immersive workshop sessions dive deep into your vision, guest experience, and market position. You'll receive a comprehensive strategic foundation including clear positioning, guest personas, and brand architecture. This phase ensures every design decision serves your business goals and resonates with ideal guests. Building on your strategic foundation, we'll craft a distinctive visual direction that captures your property's character. This phase includes extensive visual research, conceptual exploration, and mood direction to establish your brand's unique aesthetic signature. You'll receive a detailed presentation outlining your brand's visual strategy, complete with inspiration, rationale, and application examples. This strategic visualization serves as the blueprint for your brand's entire visual system. * Strategy Workshop Calls * Concept Proposal / Positioning * Moodboard * Market Research

• Brand Identity Design

  Here we bring your brand to life through a cohesive visual identity system. This includes development of your primary logo and variations, carefully selected color palettes and typography that reflect your positioning, and a defined art direction style that guides photography, illustration, and graphic elements. We'll provide conceptual mockups showing the identity in action across key touchpoints. The result is a distinctive visual language that sets you apart in the market. * Primary logo & variations * Color & Research Selection * Type Research & Selection * Art Direction / Visual Style * Photography references * Conceptual Mockups

• Collaterals & Execution

  We'll extend your new identity across all critical guest touchpoints through thoughtfully designed collateral. From menu designs that enhance the dining experience to sophisticated stationery that reflects your attention to detail, from staff uniforms that embody your service philosophy to intuitive wayfinding that guides the guest journey - each element is crafted to strengthen your brand experience. You'll receive comprehensive production-ready files and guidelines for seamless implementation. * Menu Design * Stationery / Business Cards * Uniform Design * Wayfinding / Signage * File Handover