What should I look for in a brand strategist's portfolio?
Review their past projects to see if their style matches your brand's needs. Check if their work has helped other companies grow or reach new audiences. Look for creativity and strategic thinking in the designs they have created.
How do I assess if a brand strategist understands my industry?
Check if they have experience with brands similar to yours. An effective strategist should have knowledge of your industry’s trends and challenges. Ask if they’ve worked on projects with similar goals to your own.
What criteria should I use to evaluate brand strategy proposals?
The proposal should clearly outline the strategy, objectives, and how it will be executed. Ensure it includes a timeline with specific milestones. It should also explain how the strategy aligns with your overall business goals.
How can I ensure that a brand strategist aligns with my company values?
During the initial talks, discuss your company’s culture and values. Ask them how they incorporate such values into their strategies. Look for evidence of these values in their previous work.
What is important in setting initial project deliverables?
Clearly define what you want to achieve with the brand strategy. Set realistic and specific goals that you can measure. Discuss with the strategist to ensure mutual understanding and agreement.
What key points should be included in a brand strategy contract?
The contract should list all the deliverables, deadlines, and responsibilities. Include terms for revisions or changes during the project. It should clearly state the payment schedule and criteria for completion.
Why is it important to establish communication expectations?
Clear communication helps ensure everyone is on the same page. Decide on the frequency and methods of updates you both prefer. This helps avoid misunderstandings and keeps the project on track.
How do I prepare for a project kickoff meeting with a brand strategist?
Have all relevant information and documents ready to share with the strategist. Be prepared to discuss your brand’s vision, mission, and objectives. Use this meeting to agree on the project timeline and deliverables.
What are signs that demonstrate a brand strategist is a proactive collaborator?
Look for strategists who ask detailed questions about your brand. They should offer ideas and insights that show thinking ahead. Proactive collaborators follow up regularly and keep the project moving forward.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

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