Logo Design by Payal FalduLogo Design by Payal Faldu

Logo Design

Payal Faldu

Starting at

100

About this service

Summary

My approach is a strategic and research-driven process where I uncover the essence of your business and craft a visual brand identity that speaks directly to your audience.

Three Stages of the Process

🔹 Brand Strategy & Research 🔹 Visual Identity & Design 🔹 Final Deliverables

Stage 1: Brand Strategy & Research:

I’ll start by sending you a Brand Questionnaire, which goes deeper than a typical logo design form to truly understand your business.

I’ll also ask you to create a Pinterest board filled with inspiration—art, color palettes, photography, logos, fonts, textures, and even interior design. This will help me capture the vibe and vision you want for your brand.

Stage 2: Visual Identity & Design:

Using the insights from your answers, I create a mood board and craft a visual direction for your brand.

Then, I design 3 unique logo concepts, along with a recommended color palette and typography suite.

You’ll receive a beautiful video presentation showcasing your logos and designs, displayed in mockups tailored to your industry. After you’ve reviewed, you’ll have 3 rounds of revisions to refine the designs, color palette, and typography.

Stage 3: Final Deliverables:

After you’ve made your final decisions, I’ll prepare a Brand Guidelines Book and provide all your logo files in both digital and print formats.

By the end of this process, you’ll have a brand identity that brings clarity and confidence, empowering you to connect with your audience and make an even bigger impact in the world.

What's included

🔸 Mood Board
A visual representation that captures the essence of your brand's creative direction, featuring a collection of images, colors, and textures that reflect how your brand should feel.
🔸 Primary Logo
Your main logo design, with or without a tagline or service description, fully capturing your brand’s identity.
🔸 Secondary / Stacked Logo
A condensed version of your primary logo, arranged in a stacked format for situations where space is limited or different proportions are needed.
🔸 Color Palette
A carefully curated selection of colors, based on color psychology, your brand's identity, and target audience, ensuring consistency across all platforms.
🔸 Typography Suite
A set of fonts chosen to complement your brand, perfect for your website, social media, and other platforms. Specifications will be provided for headings, subheadings, paragraphs, and CTAs.
🔸 Brand Guidelines
A comprehensive PDF booklet outlining all elements of your brand, including proper logo usage, color codes, and typography instructions, ensuring consistency in every application.
🔸 Logo/Design Files
All your logo and design files provided in multiple formats (SVG, PNG, JPG, PDF, EPS) via Google Drive for easy access and use.

Duration

1 week

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Industries

Marketing

Other

Marketing

More services

Brand Identity Package

Contact for pricing

Logo Design

Payal Faldu

Starting at

100

About this service

Summary

My approach is a strategic and research-driven process where I uncover the essence of your business and craft a visual brand identity that speaks directly to your audience.

Three Stages of the Process

🔹 Brand Strategy & Research 🔹 Visual Identity & Design 🔹 Final Deliverables

Stage 1: Brand Strategy & Research:

I’ll start by sending you a Brand Questionnaire, which goes deeper than a typical logo design form to truly understand your business.

Stage 2: Visual Identity & Design:

Using the insights from your answers, I create a mood board and craft a visual direction for your brand.

Then, I design 3 unique logo concepts, along with a recommended color palette and typography suite.

Stage 3: Final Deliverables:

After you’ve made your final decisions, I’ll prepare a Brand Guidelines Book and provide all your logo files in both digital and print formats.

By the end of this process, you’ll have a brand identity that brings clarity and confidence, empowering you to connect with your audience and make an even bigger impact in the world.

What's included

🔸 Mood Board
A visual representation that captures the essence of your brand's creative direction, featuring a collection of images, colors, and textures that reflect how your brand should feel.
🔸 Primary Logo
Your main logo design, with or without a tagline or service description, fully capturing your brand’s identity.
🔸 Secondary / Stacked Logo
A condensed version of your primary logo, arranged in a stacked format for situations where space is limited or different proportions are needed.
🔸 Color Palette
A carefully curated selection of colors, based on color psychology, your brand's identity, and target audience, ensuring consistency across all platforms.
🔸 Typography Suite
A set of fonts chosen to complement your brand, perfect for your website, social media, and other platforms. Specifications will be provided for headings, subheadings, paragraphs, and CTAs.
🔸 Brand Guidelines
A comprehensive PDF booklet outlining all elements of your brand, including proper logo usage, color codes, and typography instructions, ensuring consistency in every application.
🔸 Logo/Design Files
All your logo and design files provided in multiple formats (SVG, PNG, JPG, PDF, EPS) via Google Drive for easy access and use.

Duration

1 week

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Industries

Marketing

Other

Marketing

More services

Brand Identity Package

Contact for pricing