Logo Design

Pro

Payal Faldu

Starting at

100

About this service

Summary

My approach is a strategic and research-driven process where I uncover the essence of your business and craft a visual brand identity that speaks directly to your audience.

Three Stages of the Process

🔹 Brand Strategy & Research 🔹 Visual Identity & Design 🔹 Final Deliverables

Stage 1: Brand Strategy & Research:

I’ll start by sending you a Brand Questionnaire, which goes deeper than a typical logo design form to truly understand your business.

I’ll also ask you to create a Pinterest board filled with inspiration—art, color palettes, photography, logos, fonts, textures, and even interior design. This will help me capture the vibe and vision you want for your brand.

Stage 2: Visual Identity & Design:

Using the insights from your answers, I create a mood board and craft a visual direction for your brand.

Then, I design 3 unique logo concepts, along with a recommended color palette and typography suite.

You’ll receive a beautiful video presentation showcasing your logos and designs, displayed in mockups tailored to your industry. After you’ve reviewed, you’ll have 3 rounds of revisions to refine the designs, color palette, and typography.

Stage 3: Final Deliverables:

After you’ve made your final decisions, I’ll prepare a Brand Guidelines Book and provide all your logo files in both digital and print formats.

By the end of this process, you’ll have a brand identity that brings clarity and confidence, empowering you to connect with your audience and make an even bigger impact in the world.

What's included

🔸 Mood Board
A visual representation that captures the essence of your brand's creative direction, featuring a collection of images, colors, and textures that reflect how your brand should feel.
🔸 Primary Logo
Your main logo design, with or without a tagline or service description, fully capturing your brand’s identity.
🔸 Secondary / Stacked Logo
A condensed version of your primary logo, arranged in a stacked format for situations where space is limited or different proportions are needed.
🔸 Color Palette
A carefully curated selection of colors, based on color psychology, your brand's identity, and target audience, ensuring consistency across all platforms.
🔸 Typography Suite
A set of fonts chosen to complement your brand, perfect for your website, social media, and other platforms. Specifications will be provided for headings, subheadings, paragraphs, and CTAs.
🔸 Brand Guidelines
A comprehensive PDF booklet outlining all elements of your brand, including proper logo usage, color codes, and typography instructions, ensuring consistency in every application.
🔸 Logo/Design Files
All your logo and design files provided in multiple formats (SVG, PNG, JPG, PDF, EPS) via Google Drive for easy access and use.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Industries

Marketing

Other

Marketing

More services

Brand Identity Package

Contact for pricing