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Hicham Moutahir
UX Audits & Product Design for Growing SaaS Teams
Ready for work
Hicham is ready for their next project!
Project type: Homepage UX revamp
App: JSU https://marketplace.atlassian.com/apps/5048/jsu-automation-suite-for-jira-workflows
Problem: JSU was experiencing a large user drop off from Sign up moment to Set up moment. Users would land on the homepage confused, unsure what is the next step after installing. Current homepage had too many buttons and distractions that would make users feel overwhelmed and want to give up.
Solution: I built a standardized homepage pattern for first time users (Getting Started pages) with clear CTAs, links to documentation and examples they use to quickly start using the app. I also designed a library of plug and play automation templates. After 12 months, we measured a 21% increase in active users.
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Project type: Feature Redesign
App: JMWE - https://marketplace.atlassian.com/apps/292/jira-misc-workflow-extensions-jmwe
Problem: JMWE was experiencing a large user drop off from Sign up moment to Habit. Users could see the value of the app, but they felt it was not very intuitive for non technical users.
Solution: I redesigned the way users setup automations, allowing them to use an intuitive visual workflow builder. After 12 months, we measured a 32% increase in user adoption.
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32% increase in User Satisfaction for Jira Automation SaaS tool
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Increasing Retention with a Templates Library (SaaS Growth Experiment)
Overview:
JMWE users were dropping off after installation because they were starting from a blank state. Many didn’t know what to build first.
I designed and shipped a Templates Library of top automation use cases to help users apply proven patterns in one click instead of configuring everything manually.
The problem:
- High friction at first setup
- Blank canvas slowed time-to-value
- Retention plateauing
The solution:
- Identified the most common high-value automation patterns
- Designed a curated templates entry point inside the app
- Allowed users to prefill and apply configurations instantly
Impact:
- Contributed to measurable churn reduction (1–2%)
- Increased engagement with advanced automation features
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