Increasing Retention with a Templates
Hicham Moutahir
Increasing Retention with a Templates Library (SaaS Growth Experiment)
Overview:
JMWE users were dropping off after installation because they were starting from a blank state. Many didn’t know what to build first.
I designed and shipped a Templates Library of top automation use cases to help users apply proven patterns in one click instead of configuring everything manually.
The problem:
- High friction at first setup
- Blank canvas slowed time-to-value
- Retention plateauing
The solution:
- Identified the most common high-value automation patterns
- Designed a curated templates entry point inside the app
- Allowed users to prefill and apply configurations instantly
Impact:
- Contributed to measurable churn reduction (1–2%)
- Increased engagement with advanced automation features
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Posted Feb 27, 2026
Increasing Retention with a Templates Library (SaaS Growth Experiment) Overview: JMWE users were dropping off after installation because they were starting f...
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Jan 1, 2025 - Jun 1, 2025
