Hasnain Elahi

𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐒𝐞𝐥𝐥𝐞𝐫𝐬: 𝐀 𝐆𝐨𝐨𝐝 𝐀𝐂𝐎𝐒 𝐃𝐨𝐞𝐬𝐧'𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐌𝐞𝐚𝐧 𝐘𝐨𝐮'𝐫𝐞 𝐌𝐚𝐤𝐢𝐧𝐠 𝐌𝐨𝐧𝐞𝐲. Your Walmart Ads report shows sales. Your ACOS looks acceptable. Your campaigns are generating orders. But are those sales actually profitable? Here's...

🚨 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐁𝐢𝐝 𝐈𝐬𝐧'𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐭𝐡𝐞 𝐁𝐢𝐝 𝐘𝐨𝐮 𝐓𝐡𝐢𝐧𝐤 𝐘𝐨𝐮'𝐫𝐞 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 A keyword can have a $𝟏.𝟎𝟎 𝐛𝐢𝐝 and still become much more expensive at the auction. Why? Because your base bid is only the starting point. Consider...

𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐒𝐞𝐥𝐥𝐞𝐫𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐀𝐝𝐬—𝐨𝐫 𝐉𝐮𝐬𝐭 𝐑𝐞𝐚𝐜𝐭𝐢𝐧𝐠 𝐭𝐨 𝐍𝐮𝐦𝐛𝐞𝐫𝐬? A few days of poor performance. ACOS goes up. Sales slow down. And suddenly, bids are cut, keywords are paused, and campaigns are...

🚨 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐂𝐓𝐑 𝐂𝐚𝐧 𝐆𝐨 𝐔𝐏 𝐖𝐡𝐢𝐥𝐞 𝐘𝐨𝐮𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐆𝐞𝐭𝐬 𝐖𝐎𝐑𝐒𝐄 This is a metric I watch carefully. Because a higher CTR 𝐥𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭. More shoppers are clicking. But what happens after the...